This is a practical executive development programme for leaders who must formulate winning strategies, navigate complex business environments, build competitive advantage, and translate strategic plans into measurable results. It is positioned for corporate executives, entrepreneurs, business owners, board members, management consultants, public enterprise leaders, and senior managers.

PROGRAMME OVERVIEW

Master class details

Key information about the programme, its audience and learning outcomes.

Person delivering the master class
Assoc Prof Martin M. Lwanga
Purpose
Equip leaders with the analytical frameworks, strategic tools, and practical skills needed to design, execute, evaluate, and renew business strategies in changing markets
Target participants
CEOs, managing directors, business owners, board directors, functional heads, entrepreneurs, consultants, and senior managers.
Recommended duration
Three intensive days, with an optional five-day advanced version or a series of weekly executive sessions.
Learning approach
Every participant develops a strategic business analysis, a set of strategic choices, a performance scorecard, and a 90-day implementation roadmap for a real organisation or business.
Learning objectives
  • Analyse the external business environment and anticipate emerging opportunities and threats.
  • Evaluate organisational capabilities, financial performance, and sources of competitive advantage.
  • Formulate a clear business strategy and make difficult choices about where and how to compete.
  • Develop strategies for growth, innovation, market expansion, and business transformation.
  • Align people, organisational structure, resources, culture, and technology with strategy.
  • Convert strategy into budgets, measurable objectives, and management accountability.
  • Apply scenario planning, risk management, and strategic decision-making under uncertainty.
  • Use AI, digital technologies, and data to improve strategic insight and business performance.
  • Monitor implementation and respond when a strategy is not delivering results.
  • Lead strategic change and build an organisation capable of sustained performance.
Category: Business Strategy
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