This Masterclass is designed as a practical, action-oriented programme for aspiring entrepreneurs, existing business owners, young people entering self-employment, professionals seeking to establish businesses, and organisations supporting enterprise development.
PROGRAMME OVERVIEW
Master class details
Key information about the programme, its audience and learning outcomes.
- Person delivering the master class
- Assoc Prof Martin M. Lwanga
- Purpose
- Develop the practical skills, entrepreneurial mindset, and business management capabilities needed to start, operate, grow, and sustain a business.
- Target participants
- Aspiring entrepreneurs, university and vocational graduates, youth groups, women entrepreneurs, small-business owners, professionals, cooperatives, and enterprise development officers.
- Recommended duration
- Five days of intensive training, with an optional four-to-eight-week business incubation and mentoring programme.
- Learning approach
- Each participant develops a validated business concept, a simple business model, a financial plan, a marketing and sales strategy, and a 90-day business launch or growth plan.
- Learning objectives
- Recognise business opportunities in their communities, industries, and markets.
- Assess their entrepreneurial strengths, motivations, and readiness to take calculated risks.
- Identify customers and establish whether a business idea solves a real problem.
- Design a viable business model and a compelling value proposition.
- Conduct basic market research and competitor analysis.
- Calculate start-up costs, pricing, profit margins, cash flow, and working capital.
- Develop practical marketing, selling, negotiation, and customer-service skills.
- Manage inventory, suppliers, records, and day-to-day business operations.
- Identify suitable sources of finance and understand the risks of borrowing.
- Use digital tools, mobile payments, social media, and AI appropriately to improve business performance.
- Understand basic registration, taxation, licensing, and compliance requirements.
- Build resilience, manage setbacks, and develop a realistic plan for launching or expanding an enterprise.
Category: Business Strategy
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